Thursday, November 15, 2007

Youtube is the new TV.

I think that internet is some kind of shortcut to celebrity. To become famous on the tv, that's a long way , a really really long way. It is way easier to put a video on youtube than being on tv. With a computer, a webcam and a youtube channel, the world is yours. Or almost. But don't forget, talent, idea and content is still the most important. Except if you want to be ridiculous on purpose. This is another kind of 'being famous'. This is how we've discovered our french rising hiphop star : le rappeur du 92.


There are lots and lots of famous "internet people". Here are some that you might not have heard of :

Mia Rose, a teenager from the UK. She sings covers (but some songs are written by herself) that she put on youtube. And then, BOOM, Ryan Leslie (a very famous Hiphop/R'n'B producer) signed her on his label NextSelection. How better can it have been for her ? It can be hard to believe but this cute 19-year-old girl has the second most subscribed youtube channel of all time (over 80,000). Not bad when you've started in you living room with a camera from bestbuy. When she started being famous, I happend to read in some blogs "In your face, Cowell !", and I liked it.



But let's be honest : this girl can sing. There's another girl who did quite the same thing : Esmee Denters. She did so well that she ended up singing with Justin Timberlake himself (me a little bit jealous) and signing in his label.



Plus, tv channels start picking things up on the internet to show it on tv. Which means being seen on internet = might be seen on tv. For example, on iTele, (a french news channel), I've seen a 5 minutes programme called iWeb, where a random man presents videos found on youtube or dailymotion (probably the ones with the most views), and just adds two or three words to the video, saying 'ha , see how funny is it'. I feel so sorry for him. On the other hand, medias and producers have also used internet in a more creative way : check out the lonelygirl15 story if you haven't heard about it yet...

Internet brought a new scale for fame and celebrity : are you famous enough to have your own wikipedia page ? Got your own youtube channel with millions of susbcribers ? Googleads on your blog make you richer than ever ?

You know what ? Internet just made it much faster and easier. In getting famous as well as in getting back as nobody. The thing is that unless you're talented, it won't work. The Warhol's "15 minutes of fame" has never been that true.

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